Marketing Panel

 

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Jennifer Galichon

Director of Marketing Operations at Unilever

CURRENT ROLE / RESPONSIBILITY

Jennifer Galichon is Director Marketing Operations (2004 – present) responsible for managing the strategic cross-portfolio priorities & trade-offs for Unilever North America, driving timely and effective marketing engagement in mix development and delivery, building Marketing Skills excellence, and leading various business transformation and integrations efforts.

CAREER

Prior to this, Jennifer was the Unilever North America Director Marketing Learning (2000-2005), Lipton US Director Innovation (1997-2000) across the foods portfolio; during this time she worked directly on the acquistions of Best Foods and Slim-Fast.  She served as the VP/General Manager of the Pepsi-Lipton Partnership (1996-1997), served as Marketing Director with the partnerhship (1992-1995), and played a key role in the 1991 formation of the Pepsi-Lipton Partnership (the Unilever Ready to Drink Tea JV with Pepsi Cola).  She joined Unilever in 1987 in brand management. Jennifer began her career with General Mills (1982) in field sales.

EDUCATION & INDUSTRY RECOGNITION

  • Bachelor of Science, Hospitality Management, Indiana University of Pennsylvania, June 1982

PERSONAL

Jennifer lives in New Jersey with her husband JP, their daughter Jacqueline (Boston University Class of ‘17), son Jackson (Kent School Class of ’17), and cat Jenga.   JP is a global finance executive in Treasury, Strategic Planning and Financial Analysis.  Jennifer enjoys reading, skiing, golf, the rowing machine, and time well spent with her kids.   As to Jenga, he is a Maine Coon Cat, so already mountain lion sized and full of fun.


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Lindsay Kopit

Sales at HubSpot

Lindsay graduated from COM in 2015 with a degree in PR. In June 2015, she started as a Business Development Representative at HubSpot. Now as an Account Executive, she manages the Seattle territory helping small businesses implement the HubSpot Marketing and Sales software. In her free time, she bikes, cooks, and dreams about moving somewhere warmer than Boston.


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Catherine Marciano

Associate Media Director- Trilia Media

Catherine is currently the Associate Media Director at Trilia Media and manages the TJ Maxx and Partners Healthcare business.  They work on a daily basis to craft and create media strategies that help deliver on their clients business goals and objectives. They manage everything from concept to completion across a wide array of media channels and tactics. They’re constantly looking at ways to bring innovation, science and ideas to their clients in an effort to drive and grow their businesses.

She has been at Hill Holliday/Trilia for 9.5 years, starting her career in Account Service and making the shift into Media. Catherine has worked on an array of clients during my time here: TJX, Partners Healthcare, Dunkin Donuts, Project (RED), Emblem Health, Dell Computers, Fairpoint communications,  BU Pro Bono and some New Business.

She graduated from Framingham University.  She lives in Southern NH with her husband and their fur babies.  In her spare time Catherine loves to read, travel, go to the beach, cook, and spend time with friends. She has had some amazing women (and men) mentor her throughout her career and it’s impacted her life in such great ways. She loves being able to pay that back and try to make an impact where she can.


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Kristina Volovich

Associate Growth Marketing Manager-HubSpot

Kristina Volovich grew up in the Bay Area and moved to Boston to attend Boston University.  She graduated from Questrom School of Business in December 2015 where she concentrated in Marketing and Information Systems. After graduation, she joined HubSpot, an Inbound Marketing Saas company based in Cambridge. When she’s not working, you can find her at a ballet class, skiing, or traveling.


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Julia Haas

Site Merchandising Associate at Wayfair

Julia is a 2016 graduate of Questrom School of Business with a BS in Business Administration, Concentrations in Marketing, International Business, Entrepreneurship and Strategy as well as a minor in French. She currently works at Wayfair on the Site Merchandising team, specializing in global strategy for outdoor furniture and accessories.
Prior to Wayfair, Julia has worked at L&A Social Media and the BMW Group as well as having served on the executive board of herNetwork throughout all four years at BU.
In her free time, Julia enjoys traveling, cooking and practicing yoga.